Joseph has worked in top flight hairdressing for some 30 years, working with some of the the world’s leading hairdressing companies.
He started his hairdressing career at Splinters in Mayfair, where he became an artistic director.
Later Joseph joined Vidal Sassoon and became an integral member of their artistic team - styling for London Fashion Week, hair shows and Fashion shoots.
In 1992, he joined Nicky Clarke, becoming First Senior Director, heading the creative team at the British MoBo Awards, amongst other prestigious events.
Joseph received the prestigious British hairdressing Award for British Afro hairdresser of the year.
His hair philosophy is based on strong shapes in order to give longevity to any style.